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Adding UTM Tags to Campaign

UTM tags help track conversions, understand email channel contribution, and run A/B tests. Add them to links to see accurate campaign results.

What UTM Tags Consist Of​

UTM is a set of parameters that is added to a URL and records the traffic source.

  • utm_source — traffic source. Examples: utm_source=google, utm_source=facebook, utm_source=blog, utm_source=media.
  • utm_medium — channel type: utm_medium=organic, utm_medium=cpc, utm_medium=email, utm_medium=banner.
  • utm_campaign — campaign name: utm_campaign=online-event, utm_campaign=inbound-cm, utm_campaign=email-09-11-2021, utm_campaign=press-release.

Composition Rules​

  • Use lowercase (utm_source=facebook).
  • Write in Latin characters and numbers, hyphens and underscores are allowed.
  • Maintain a consistent format across all campaigns.
  • Use clear values: utm_source=google, utm_medium=email, utm_campaign=summer_sale.
  • Encode invalid characters (space → %20).
  • Keep tags short and verify URLs before launch.

How To Add UTM Tags To Your Campaign​

  1. On the campaign creation step, open the "Additional" section.
  2. Fill in the fields:
  • traffic source, for example google_campaign;
  • traffic type — email;
  • campaign name — promo.
  1. Save the settings — the system will add parameters to all links in the email.

The resulting URL will look like this:

?utm_source=google_campaign&utm_medium=email&utm_campaign=promo

Using these tags, you can track clicks in website analytics.