Go to the "Contacts" section in the "Lists" tab and click "Create List".
Come up with a list name and click "Create".
- after creating a list, you can add contacts to it;
- when creating a campaign, you will be able to select contact lists and send campaigns to them;
- for each list, you can view statistics: find out the open rate, as well as the percentage of errors and unsubscribes of contacts within the list:
- also, within a list, you can find out how many contacts in it are available for sending campaigns ("Active" and "New") and how many contacts are "Inactive" ("Unsubscribes", "Errors", or "Complaints")
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