All your contacts in the system have certain statuses, depending on their activity and actions in campaigns.
- New – a contact that has been uploaded but has not yet received any campaign from you;
- Active – a contact that has successfully received at least one campaign from you.
An active contact, as a recipient in a campaign, can have the following statuses:
- Delivered – the email has been received;
- Opened – the contact opened the email but did not click on any link in the email;
- Clicked – the contact opened the email and clicked on at least one link in the email.
- Does not exist – the mailbox does not exist, so delivery is impossible;
- Mailbox full – the contact cannot receive the email because their mailbox is full. If they clean it up, email delivery will become possible;
- Unavailable – the contact is currently unavailable;
- Unsubscribed – the contact unsubscribed from receiving campaigns via a link in an email from a previous campaign;
- Unsubscribed by us – the contact has been unsubscribed by you manually;
- Complained – the contact complained about spam in a previous campaign.
If you export contacts from a completed campaign or lists, you will see more different statuses. Here's what they mean:
- New – a contact that has been uploaded but has not yet received any campaign from you;
- Active – a contact that has successfully received at least one campaign from you;
- Unsubscribed – the contact unsubscribed from receiving campaigns via a link in an email from a previous campaign;
- Unsubscribed by us – the contact has been unsubscribed by you manually;
- Soft bounced – the contact cannot receive the email because their mailbox is full. If they clean it up, email delivery will become possible;
- Hard bounced – the mailbox does not exist, so delivery is impossible;
- Error – the contact is currently unavailable;
- Complaint – the contact complained about spam in a previous campaign;
- Delivered – the email has been delivered;
- Opened – the contact opened the email but did not click on any link in the email;
- Clicked – the contact opened the email and clicked on at least one link in the email.