¶ Adding UTM Tags to Campaign
UTM tags help track conversions, understand email channel contribution, and run A/B tests. Add them to links to see accurate campaign results.
¶ What UTM Tags Consist Of
UTM is a set of parameters that is added to a URL and records the traffic source.
- utm_source — traffic source. Examples:
utm_source=google,utm_source=facebook,utm_source=blog,utm_source=media. - utm_medium — channel type:
utm_medium=organic,utm_medium=cpc,utm_medium=email,utm_medium=banner. - utm_campaign — campaign name:
utm_campaign=online-event,utm_campaign=inbound-cm,utm_campaign=email-09-11-2021,utm_campaign=press-release.
¶ Composition Rules
- Use lowercase (
utm_source=facebook). - Write in Latin characters and numbers, hyphens and underscores are allowed.
- Maintain a consistent format across all campaigns.
- Use clear values:
utm_source=google,utm_medium=email,utm_campaign=summer_sale. - Encode invalid characters (space →
%20). - Keep tags short and verify URLs before launch.
¶ How To Add UTM Tags To Your Campaign
- On the campaign creation step, open the "Additional" section.
- Fill in the fields:
- traffic source, for example
google_campaign; - traffic type —
email; - campaign name —
promo.
- Save the settings — the system will add parameters to all links in the email.
The resulting URL will look like this:
?utm_source=google_campaign&utm_medium=email&utm_campaign=promo
Using these tags, you can track clicks in website analytics.